Not for everyone —
and that’s the point.

I build for fit, not applause. Resonance beats approval.

Signals

Founder.

WAKEND® was built from zero: identity, garments, e-commerce, the operating system behind it. It taught me to connect taste to trade-offs—and to own the consequences.

Design as a lever.

When clarity meets nerve, revenue follows: +2 M CZK bookings; +400 M CZK investment.

Discipline.

Eight years on the Czech Taekwondo National Team—master black belt. Seven years Michelin-educated and trained. Focus from the mat; standards from the pass.

Start-up brain.

I measure by behavior and business. Four years inside Storyous—through the arc that led to its acquisition by SaltPay (now Teya)—taught me to prove movement, not make noise.

Pillars

People before process.

Technology is a tool. Brand is a language. Design is the way. Business is the outcome. If it doesn’t help someone, it’s decoration.

Direction × detail.

Set the spine, then sweat the edges. Strategy is useless if the interface frays where fingers touch it.

Team energy.

I believe in shared wins and clear roles. Strong opinions, early tests, and the humility to change course when truth appears.

From field to screen.

Product, story, commerce—one system. What we ship must read at speed, hold under pressure, and age with dignity.

Standards

Original, or not at all.

If it could belong to anyone, it doesn’t belong to us.

Every critique ends with an action.

Notes are cheap; decisions aren’t. We leave with owners and next steps.

Fewer features, better outcomes.

Concentrate value. Reduce choice where it hurts and add it where it helps.

Ship small, prove fast, keep receipts.

Prototype, measure, iterate. Document the truth.

Not for everyone — and that’s the point.