Harly's

Rock energy turned into bookings.

Reframed a “do social media” ask into a revenue engine: party + reservation UX that converts. The GM first asked for help with socials + TripAdvisor. Over a Jack & Coke we unpacked the real goal: increase revenue and fill weak nights. Past websites hadn’t moved the needle. The audience on social was mostly people who already knew Harly’s; newcomers couldn’t see how (or that) they could book.

Problems to solve.

• Awareness trapped in social; no clear path to book (tables or private events).
• Significant money left on the table in weekday covers + private parties.
• Prior website spend, low commercial impact.

What I did.

1) Product & UX
• Reframed scope from social to site as the engine.
• Split the core actions: “Reserve a table” and “Book a party.”
• Built a mobile-first, one-minute path to reserve; party flow uses an inquiry model (date, size, budget, occasion) that routes cleanly to staff.
• Ops touchpoints - Confirmation emails and inquiry handoff tuned for quick response.

2) Brand / system
• Translated the bar’s identity into a high-contrast system that feels like Harly’s but stays legible and fast.
• Designed a lean component library to keep pages consistent and easy to extend.

Outcomes.

Why it Worked?

• We solved the revenue problem, not the social task.
• Designed for the decisive moments: find → decide → book