Storyous

Turned product insight into sales momentum.

Joined Storyous from the field (sales), shifted into the intersection of product + business development. Later led the Spain expansion from Madrid, rebuilding a nonexistent sales team and the process behind it.

Problems to solve.

• POS buyers drowning in operational complexity; stock features under-adopted.
• Expansion stalled in Spain; no working sales engine.
• Integrations (delivery/wholesale) needed a clean path from product to revenue.

What I did.

1) Product & UX
• Co-created user flows + IA for Storyous Admin and MyStoryous to streamline stock and daily ops.
• Partnered with PM/UX to simplify Stock Management onboarding and key tasks.
• Worked on Storyous Market platform + DameJidlo × MAKRO integrations to enable automatic orders directly from the POS.

2) GTM Enablement
• In Spain, hired then reframed the team (promoted technicians with product love into consultative sellers).
• Designed The Playbook: a step-by-step sales system from first contact to signed contract—talk tracks, objections, demos, and close.

Outcomes.

0→12 deals/mo (Madrid)

+€3.5k MRR

Faster stock-adoption

Why it Worked?

• Treated design as a commercial lever: MVP flows to kill friction, then instrumented proof.
• Built the system from product truth. Kept process light: POC → test with real prospects → iterate.

Team contribution